Friday, 4 July 2014

BWD mentioned on ITV's "Inside Asprey".

I just wanted to share this wonderful video of the Bamford Watch Department getting a mention on ITV's "Inside Asprey - Luxury by Royal Appointment". Please take a look. BWD.


Tuesday, 20 May 2014

Bamford Watch Department x DRx Brutus Deepsea

Bamford Watch Department x DRx Brutus Deepsea

Continuing their long-standing collaboration with Los Angeles-based designer DRx, the Bamford Watch Department is proud to present the Special Edition Brutus Deepsea. A natural progression of the BWD x DRx Popeye vs. Beetle Bailey series, the Brutus Deepsea features a striking dial and unique colourway inspired by Popeye’s instantly recognisable nemesis.

The BWD x DRx Brutus Deepsea features the Bamford Watch Department’s signature hard-wearing MGT (military grade titanium) coating, as well as custom-made hands inspired by Brutus, from the world famous and much-loved cartoon. This stunning design is sure to win people over, whether they are already fans of the BWD x DRx Popeye vs. Beetle Bailey series, or whether they are just discovering the world of watch personalization.

Speaking of the collaboration, Bamford Watch Department founder George Bamford added: “I love working with DRx. I find that when we collaborate it gives us the opportunity to really push the envelope with our designs and to create some truly stunning pieces. The Brutus Deepsea is no exception and I feel that this is going to be a real hit”.

The Brutus Deepsea comes packaged with a two-year warranty, a lifetime coating guarantee, a watch tool and an exclusive poster, commissioned by BWD x DRx and created by Hearst Communications/King Features just for this collaboration.

The Bamford Watch Department x DRx Brutus Deepsea is part of an exclusive  and highly limited edition of 20 pieces and is available to purchase now. For more information and to order, please contact the Bamford Watch Department ( Price is available on application.

Friday, 25 April 2014

BREAKING NEWS - Bamford Watch Department launches new Strap Customiser

We are proud to announce that, in our mission to help our clients create their ultimate watches, we are now offering the opportunity for our clients to create their ultimate watch straps. Created using a range of exotic skins and leathers, our clients can now fully customise their choice of a NATO strap and a PN (Paul Newman) cuff online, choosing their choice of skin, colour of stitching and colour of buckle. We have straps to fit a huge variety of watches. Why not see what you can create?

Friday, 11 April 2014


I am extremely excited and proud to be able to reveal to you the latest in our range of MGT (military-grade titanium) coatings that we can offer to help you create your ultimate watch.

Introducing our brand-new Heritage Cocoa coating. This chocolate-coloured coating is just as hard-wearing as our signature black and just as stylish, offering our clients another great way to curate their world. Seen here on a Bamford Watch Department Milgauss, the Heritage Cocoa coating is available now on all of our steel watches and comes with our standard lifetime coating guarantee. Just another example of how the Bamford Watch Department is constantly pushing forward to offer more personalisation options for our clients. If you can imagine it, we can create it.

For more information, visit

Tuesday, 4 March 2014

Steel Rolex by Guido Mondani

I have always loved Guido Mondani's Rolex books. They have always been such a great authority on Rolexes, and those of you who are lucky enough to have stepped foot into our client room at BWD will know that we have several of the Guido Mondani tomes on our bookshelves, on various subjects.

Mondani's latest book, Steel Rolex, is another authoritative work on steel Rolexes, and it is an honour and a privilege to be able to say that the Bamford Watch Department is featured in this book. I think it really is the ultimate Rolex book, and to have it sat in our client room next to so many great works on great watches is a real honour.

Giorgia Mondani's inspirations for her co-authorship on this Steel Rolex book are attributed from the countless meetings with private collectors and their prized Rolex possessions. It is almost as if these mechanical watches have taken upon a life of their own, and Giorgia's mission to showcase these priceless collection pieces with a justified deviation from the norm.

Moving away from 'typical-typological' (organization by type) categories, it is with her gained experience to dive into the world of Rolex upon a singular element – Steel, stainless steel to be exact.Steel Rolex represents a new concept, in terms of content and images.

Limited edition of only 599 examples, STEEL ROLEX is available to purchase now from the Bamford Watch Department. Please visit our website for more information: